Motor Vehicle Insurance Companies Can Help

Seek Auto Insurance Anti Dooring Incentives & Behavior Change Campaigns

Enlist motor vehicle insurance carriers, insurance authorities, Crown insurance corporations etc. to promote the Dutch Reach and other anti-dooring measures by educational outreach, behavior change campaigns, contractual training requirements, rate reduction incentives, crash or violation point rate penalties, etc.

While jurisdictional entities vary, vehicular insurance providers are typically subject to governmental regulation or other oversight, to serve the public interest.  Advocates may apply reason and pressure though legislators and city officials, by testifying at hearings, and by discussions and negotiations backed if need be by public campaigns, letter writing, and other typical advocacy strategies and tactics.

British Columbia promotes Dutch Reach

British Columbia's Transporation Minitry and ICBC, the provinces' Royal Crown corporation which provides road, car, auto, vehicle liability & accident insurance for all BC road users also now promotes the Dutch Reach far hand anti dooring method to protect cyclists from door danger.

Insurance Corporation of British Columbia Advises Far Hand 'Trick'

“Open with your hand farthest from the door. It makes you twist a little in order to reach the door and remind you to do a shoulder check before proceeding.” - ICBC / Cycling Canada.

See ICBC's Cycling Safety webpage accompanying ICBC video at right.

ICBC Safety Video

Example: Motion for Manitoba Public Insurance to Teach 'Dutch Reach'

Coun. Matt Allard promotes 'Dutch reach' to combat cycling accidents

St. Boniface councillor says body-twisting motion keeps cyclists safe from doorings
By Bartley Kives, CBC News, Jan. 10, 2017

The rookie St. Boniface backing a move to cut down on "doorings," or collisions between cyclists and the doors on motor vehicles.

Allard has authored a motion asking the city to work with Manitoba Public Insurance to popularize the "Dutch reach," a manoeuvre intended to ensure people in cars don't fling open their doors and into the path of oncoming cyclists without warning.

On his website, Councillor Matt Allard...

Thanks to my colleagues at public works committee today who endorsed my motion to direct public works to write a letter to Manitoba Public insurance asking them to consider the Dutch reach as part of driver education today.

State Farm Insurance's Example

State Farm Insurance has recently funded two significant projects:  US Governors Highway Safety Associations report: , and The Parents Supervised Teen Driver (PSTD) curriculum for Massachusetts.  Both recognize and promote use of the Dutch far hand anti dooring method.

A Right to the Road: Understanding & Addressing Bicyclist Safety (2017) is a comprehensive assessment of the major issues confronting bicyclists on the nations roads.  The GHSA report includes the Reach as one of 30 recommended safety tips for promotion by state transportation departments. (See p. 58

Likewise, State Farm sponsors the multi state Parents Supervised Teen Driving program, whose Massachusetts guide now includes an extended section on dooring danger and teaches the Dutch Reach to avoid harmful doorings.

GHSA Safety Tip

GHSA's study presents the Dutch Reach as a motorist education tip to prevent heedless doorings. (p. 38 of report).

GHSA study (p. 58). Click to enlarge.

State Farm Insurance sponsored GHSA study.

GHSA, the US Governors Highway Safety Association issued a comprehensive study in September 2017 titled "A Right to the Road Understanding & Addressing Bicyclist Safety", an assessment with recommendations to all states' departments of transportation on how to reduce bicyclist casualties, injuries & deaths. It features a special inset tip advising adoption of the Dutch Reach for driver education and inclusion in driver's manual to prevent dooring collisions.

Click image to view GHSA's full report.

State Farm Insurance teaches Dutch Reach to Teens

Parents Supervised Teen Driving Program for Massachusetts now teaches the Dutch Reach (p. 41).explains the far hand Dutch Reach anti dooring method & explains why doorings are dangerous. State Farm Insurance suports the program.

Parents Supervised Teen Driving Program for Massachusetts now teaches the Dutch Reach (p. 41). The PSTD program is sponsored by State Farm Insurance.

Example: Ins. Co. RACV of Australia Teaches Dooring Prevention with Far Hand Reach


How to Avoid Dooring a Bicycle Rider

by RACV Motor Insurance. RACV is the Royal Automobile Club of Victoria, Australia


Example: The Automobile Association (The AA) of the UK

Britain’s largest motoring organization and insurance provider, The AA, has produced and issued driver safety videos such as their #thinkbikes campaign.  

This cheeky anti dooring video calls for vigilance: 

Now You See Me

Posted March 7th 2014 in BikeBiz with informative article by Carlton Reid describing the launch of The A.A.'s #thinkbikes wing-mirror campaign